nirlep — legacy cookware, reimagined for today

the brief

nirlep, a bajaj brand and pioneer in india’s non-stick cookware space, needed a complete visual overhaul. despite a strong product portfolio and decades of trust, their existing imagery lacked the polish and storytelling needed for today’s competitive e-commerce environment — especially in international markets like the middle east.

the goal was clear: upgrade from basic white background shots to a complete visual suite that would include:

• premium ecommerce-ready images (as per international cookware standards)

• clean, conversion-focused infographics

• warm, aspirational lifestyle photography that reflects the brand’s legacy and global appeal

what we did

• set design & art direction:

  we conceptualised and built a modern, modular kitchen + dining set in-house, with a neutral-toned island structure. props and food elements were carefully chosen to support — not overpower — the cookware.

• reflective product lighting:

  cookware demands precision lighting. with reflective surfaces like non-stick coatings and pressure cookers, every shadow, glare, and bounce matters. our team at mindframes specializes in reflective product photography, ensuring perfect highlights and controlled reflections in both shoot and post.

• styling for marketplaces:

  these visuals were tailored primarily for middle eastern marketplaces, so we calibrated our tones and styling to match regional aesthetic expectations — warm lighting, inviting plating, and simplified scene compositions.

• ecommerce + infographic suite:

  • crisp white background shots with perfectly cut reflections and edges

  • lifestyle imagery with natural kitchen moments

  • minimal, high-conversion infographics featuring modern iconography and tight feature-focused copywriting

  • every asset built to meet marketplace listing standards across Amazon, Noon, and more

deliverables

• ✔️ high-resolution e-commerce images for multiple SKUs

• ✔️ reflective cookware lifestyle shots

• ✔️ minimalist infographics with icon sets + copy

• ✔️ in-house set styling, shoot, editing, and design – fully integrated

the outcome

nirlep’s visual presence was transformed — from basic catalog imagery to a modern, premium-looking product line ready for global expansion. the clean product shots, styled kitchen moments, and buyer-focused infographics helped elevate the brand in both perception and performance.

today’s cookware isn’t just about specs — it’s about story, finish, and confidence at first glance.

at mindframes, we build that visual trust.