cooking made effortless — explainer videos for vijay gold & mastercook

intro

when vijayfoods launched their new range of instant mixes—poha, ragi dosa, rava dosa, and upma—they didn’t just want instructions. they wanted clarity, charm, and trust. that’s where we came in.

at mindframes, we handled the full production of four explainer videos for their brands vijay gold and mastercook. from building a fully functional kitchen set to getting the perfect dosa pour (after over 50 takes), we crafted each video to feel as simple as the recipe.

what we did

• pre-production

  scripting, recipe research, kitchen set design

• production

  food styling, lighting, hand model casting, camera operation

• post-production

  clean edits, text overlays, music, and engaging pacing

each video was designed to do one thing really well: show how effortless great food can be.