2ballz: comfort with character
the brief (pun intented)
create a coherent visual story that balances e-commerce clarity with creative, character-rich lifestyle content.
2ballz — a fast-growing men’s innerwear brand with a bold voice and an even bolder product — was launching its summer collection, featuring the signature CARE POUCH™: engineered for snug support, breathability, and odour-free comfort.
the visuals needed to reflect the brand’s core: comfort with confidence, summer ease without clichés, and a focus on product innovation delivered through clean, engaging imagery and videos.
what we did
moodboard & set design: we built two fully in-studio environments — a clean white bathroom and a muted “morning glory” toned living room wall. both were crafted from scratch, giving us full control over texture, styling, and layout.
lighting direction: although shot entirely indoors, we used controlled lighting setups to mimic soft summer daylight — diffused highlights, natural shadows, and a warm ambient tone that made each frame feel sunlit and breathable.
prop styling: curated summer props — from rolled towels and books to citrus accents — added context without clutter, designed to echo comfort, minimalism, and warmth.
casting: we chose a model who reflected the brand’s vibe — real, confident, and unpretentious. visible tattoos were selectively retained or concealed to stay consistent with the visual moodboard.
creative execution:
splitter graphics to visually explain the CARE POUCH™
a VFX product video that demonstrated comfort and tech
flatlays and short-form lifestyle clips for social
over 150 high-res ecom and styled images across angles, sets, and variations
the shoot delivered a strong visual foundation across product, performance, and mood.
“from pre-production to final delivery, their team was highly professional, creative, and incredibly easy to work with.”
— mohit jain, co-founder, 2ballz.
