himmel - editorial flatlays for perfect launch
summary
for himmel, we crafted an editorial-style flatlay system to launch their oversized kidswear with global flair.
about the project
himmel wasn’t just launching a new collection—they're introducing a new format of kidswear to india: oversized, thoughtfully designed garments with a global aesthetic.
our task was to present their sample sets with that same sense of clarity and elevation. the solution? a full-flatlay visual system that felt minimal, premium, and brand-forward.
how we did it
each piece was shot separately (top + bottom) to ensure ideal folds, alignment, and proportion
combinations were digitally composed in post, stitched for symmetry, balance, and styling integrity
we performed fine cleanup: removing loose threads, fixing label placement, and enhancing folds to feel soft yet structured
international cues, local execution, we designed the flatlays with:
clean spacing and neutral backdrops
soft-edged shadows to avoid harsh lighting
fabric drapes that felt effortless but intentional
challenges we overcame
small wrinkles or thread ends in embroidered samples
label positioning variances
aligning pieces proportionally despite size scale differences
deliverables preview
from stitching to styling, this wasn’t just a kidswear shoot—it was a precise flatlay system designed to reflect international design sensibilities.
"great output. exactly the way we envisioned."
— himmel team
