packaging system for FreshLuxe repair shampoo
Category: Packaging Design
Client: FreshLuxe
Product: Onion Rosemary Shampoo
Volume: 200 ml
design objectives
Communicate premium care and botanical efficacy
Achieve strong visual shelf appeal both online and offline
Retain a distinctive, brand-forward system for scalability across SKUs
design process
1. Understanding the Brand
We began by unpacking FreshLuxe’s positioning—modern, ingredient-driven, and aspirational. The goal was to create a packaging identity that stood out in a crowded personal care space while reflecting quiet confidence and botanical efficacy.
2. Form & Material Alignment
A custom bottle form was chosen for its flat silhouette, curved corner signature, and logo emboss on the side. The label’s shape and layout were tailored to this geometry, creating a seamless object with strong on-shelf presence.
3. Visual Exploration
Multiple design directions were developed—ranging from minimal monochrome to expressive gradient systems. We explored typographic structures, layout rhythms, and grid-based compositions that could scale across product lines like shampoo, conditioner, and facewash.
4. Final Design & Refinement
The final label featured a vertical, iridescent logotype over a black, fine-line patterned background. Pastel tones highlighted product details, creating a layered but minimal composition. The typography, layout and color hierarchy were optimized for digital and physical visibility.
5. Print-Ready Execution
The approved design was translated into a print-ready output, complete with bleed, trim, and finish layers. Final files were handed off with production notes for CMYK output and optional foil application on the logotype.
final output
Hero Label Design
A near-square label with asymmetrical corner curvature, featuring:
Luxe black pattern background with tonal vertical lines
Iridescent vertical brandmark “FreshLuxe”
Product info in pastel tones for softness
Minimal text for clarity and impact
3D Bottle Render
Custom container with side-embossed logo
Flat, rectangular silhouette to optimize storage and visual uniformity across products
visual identity system
A modular system was created to allow design continuity across FreshLuxe products:
Black bottle base, gradient or pattern-based labels
Center-vertical logo placement
Curved-corner visual language to imply gentle care
client feedback
“mindframes brought a premium yet approachable vibe to the
product. The design is instantly recognisable, modern, and fits
our brand values perfectly.”
— Mukund Kanodia, Founder
