We’ve all accepted that marketplaces come with a steep “brand tax”: commissions (15–30%), platform ads, shipping fees, payment gateway charges, and a dozen hidden costs. D2C founders  swallow it because these platforms deliver scale and an audience from day one. But every rupee is an investment in a meticulously choreographed customer journey, one brands have spent months (sometimes years) optimising:

With 75% of all video viewing now on mobile devices, the pivot towards mobile-optimised content was long overdue from Amazon!

At a staggering 38 billion in revenue, Amazon Ads is second only to Google and Meta, and growing faster than both.