We’ve all accepted that marketplaces come with a steep “brand tax”: commissions (15–30%), platform ads, shipping fees, payment gateway charges, and a dozen hidden costs. D2C founders  swallow it because these platforms deliver scale and an audience from day one. But every rupee is an investment in a meticulously choreographed customer journey, one brands have spent months (sometimes years) optimising:

In a world where eco-conscious consumerism is on the rise, choosing the right materials is more critical than ever, especially for direct-to-consumer (D2C) brands looking to stand out in a crowded marketplace. Bamboo has been hailed as a fast-growing, sustainable alternative to traditional fibres like cotton, but how green is it? In this post, we’ll explore bamboo’s environmental footprint, the pros and cons of its cultivation and processing, and best practices for brands wanting to source bamboo responsibly.